Writing for Social Media

Overview

In today’s world, more and more businesses and individuals are embracing social media to promote and market a product/service (or themselves), engage with customers, gauge consumer trends, and offer customer support and services. Social media platforms are great tools; however, many persons are not equipped with the knowledge of how to write for specific social networking sites.

We will also examine explore how writing for social media differs greatly from traditional media, as well as how to keep the attention of your audience and how to engage them.

This course is designed to keep up with trends as social media is constantly evolving, so you can beat the competition in your next online post and get the attention you deserve.

What do I need for this course?

• Internet access
• Basic familiarity with Facebook, Twitter, and Instagram

course outline

• What is Social Media 
• The different types of digital media 
• How to write more effectively using social media platforms 
• How to attract and keep the attention of your audience with Social Media
• How to present written content effectively
• How to find the right tone and voice for your organisation
• How to engage your audience by finding valuable stories within your organisation
• Why is social media so important?

Who should attend?

This course is ideal for those who are responsible for creating online content for their organisation, whether they come from a marketing background or not. Attendees are welcomed from across all industry sectors.

Course Objectives

Session 1

• Introduction
• What is Social Media?
• The different types of Digital Media - Students to give examples
• What is a social media plan and why is it necessary?
• Choosing the right platform
• Homework: Create a social media plan

Session 2

• Recap of Session 1
• Crafting the message
• Discuss real life examples - Students to give their own examples
• How to write for Facebook and Twitter
• Class Assignment
• Real time feedback on the assignment

Session 3

• Recap of Session 2
• How to write for LinkedIn and Instagram
• Class Assignment: write a LinkedIn or Instagram post using the best practices discussed.
• Real time feedback on the assignment
• Developing your online personality
• Quiz 1 – Online questionnaire (10 questions maximum) worth 20% of final grade (24 hours to complete)
• Evaluating Content

Session 4

• Recap of Session 3
• Guest Lecturer – How to find the story in your business communication
• Questions and examples
• Evaluating Content
• How to attract and keep the attention of your audience with Social Media
• How to present written content effectively

Session 5

• Recap of Session 4
• How to find the right tone and voice for your organisation
• How to engage your audience by finding valuable stories within your organisation.
• Why is social media so important?
• Recap of everything you have learnt so far
• Quiz 2: Online questionnaire (10 questions maximum) worth 20% of final grade (24 hours to complete)

Session 6

• Editing and proofreading skills
• Best practices for titles and subheadings
• Blogging and editorial planning
• How to use keywords to improve SEO
• Final Project: Section One: 60%

Course Schedule

Course Offering

Day	Time	Duration	Contact Hours	Cost	Lecturer
Saturday	08:00 am to 11:00 am	6 weeks	18 hours	$1,800.00	Ms. Bibi Khan

Session - Saturday (08:00 am to 11:00 am)

Session	Start Date	End Date
Session 1 - Online Classes	Saturday, January 30, 2021	Saturday, March 6, 2021
Session 2 - Online Classes	Saturday, April 3, 2021	Saturday, May 8, 2021
Session 3 - Online Classes	Saturday, June 5, 2021	Saturday, July 10, 2021

Assessment

The course combines a number of teaching techniques including lectures, real time feedback, online quizzes, class assignments, presentations and a final project.

On Completion

Students will receive a certificate of completion.

Student Support

Facilitator

Bibi Khan holds a master’s degree in Mass Communications; a bachelor’s degree in Mass Communications and an Associate Degree in Journalism/Public Relations. She has over 16 years combined experience in Media and Corporate Communications and previously worked at the Fifth Summit of the Americas and Commonwealth Heads of Government Meeting 2009, and the Ministry of Education.

In her current position with Lonsdale Saatchi & Saatchi Advertising Limited, she supports clients such as McDonald’s Trinidad, Massy Stores, Touchstone Exploration, Trinidad Generation Unlimited (TGU) and much, much more.

She is currently the Director of Membership and Engagement of the Public Relations Association of Trinidad and Tobago (PRATT).

Programme Manager

The programme manager is responsible for the management of the course. If you would like further information or would like clarification on the course, please contact the programme manager.

Mr. Matthew Christian
Phone: 720-2939
E-mail: mchristian@hiddenctscbcs.com