TikTok Content Creation

Overview

Content is what make up the internet, it is a powerful and elemental tool in marketing and business operations. TikTok is the most downloaded app worldwide, with its addictive features and ease of usability, instant gratification has never been so instant. This course is designed to help all individuals develop technical skills to use the platform, build content and then market that content on TikTok. From generating fresh new ideas to videography, this course will optimize your potential for connecting and building the relationship with your audience.

What Do I Need For This Course?

• Smartphone
• Computer
• A desire to be creative

Who Should Attend?

• Individual trying build their TikTok presence
• Small business owners wanting to use TikTok for marketing
• Marketing personnel
• Content creators

What Am I Going To Learn?

• Different types of content and what best suits your brand
• How to build a relationship with your audience allow them to get to know you, trust you and perceive you as a reliable credible source of information
• Tips for creating continuous content
• Purposeful content creation strategies that align with you marketing plan
• Developing you own process if finding and generating inspiration
• Structuring a plot
• Character development for short script
• Using an hook to grab attention
• Developing a punchline for the climax
• Usage of dialogue
• Using angles to tell a story, set a mood and create specific effects
• Lighting and sound for cinematic purposes
• Types of software in editing
• Technical editing skills
• Types of editing
• Sound editing
• Capitalizing on posting features such as filters, captions, hashtag
• Marketing on TikTok
• Branding strategies for TikTok
• Product placement

Course Objectives

1: Concept Generating

Students will develop their own process for generating fresh ideas. Topics such as community relevant ideas and creating content around controversial issues will be explored. Suveer will share his tips on generating ideas that are marketable, where to find inspirations and overcoming creatives blocks. The core message of this class circles around generating purposeful content that aligns with your individual/business marketing strategy.

2: Writing a Script

Students will be introduced to the technical skills of developing their characters, engaging the audience, researching for the plot and writers habits that all come together to create and amazing screenplay. Aspects of dialogue, punchlines and hooks will be explored to generate captivating content

3: Filming

Filming is an art, this class balances creativity with technical skill. Students are introduced to software and apps that enable videography, the use of lighting, angles and set dressing to create quality content. This practical session will serve as an introduction to the best filming techniques for TikTok.

4: Editing

Editing is critical in the creation process. It changes a raw video to standout content. Students will be guided through the best apps for editing videos and photos. The art behind editing will be explored through fun, creative exercises and intuitive experience sharing. The different types will be practiced.

5: Posting

TikTok is a powerful application and is the most downloaded software in the world. To avoid content getting lost Suveer teaches tips and techniques that beat the algorithm. From the use of filters, trending songs, captions, hashtags and even the best time to post, these tips enable your content to stand out from the competition.

6: Administration and Marketing for TikTok

This class focuses on the pre-production and post-production administrative requirements.. In these courses TikTok is manipulated as a tool for marketing in a business. Creating content that aligns with your marketing plan will be taught. The idea of organic marketing though product placement and other techniques will explored. Monetizing content and avenues to becoming a professional content creator are discussed.

7: Video Critique

All final video will be presented and critique in this interactive session. The entire class will be invited to give constructive criticism  and the top rated video will be featured on Suveer’s TikTok page

Course Schedule

Course Offering

Day	Time	Duration	Contact Hours	Cost	Lecturer
Wednesday	05:30 pm to 08:30 pm	6 weeks	18 hours	$1,500.00	Mr. Suveer Ramsook

*SPECIAL OFFER: Introductory Price

Session - Wednesday (05:30 pm to 08:30 pm)

Session	Start Date	End Date
Session 1	Wednesday, October 20, 2021	Wednesday, November 24, 2021

Assessment

This coursed will be graded through a practical assignment. At the end of the course student will be expected to deliver three (3) videos which will be critiqued by the entire class. The top-rated video will be featured on Suveer’s TikTok page and the owners account will be tagged.

Student Support

Programme Manager

The program manager is responsible for the management of the course. If you would like further information or would like clarification on the course please contact the programme manager.

Mr. Matthew Christian
Phone: 720-2939
E-mail: mchristian@hiddenctscollege.com