We live in a society where “looks matter”. What does your brand look like to your customers and target market? Are they getting the intended impression of your brand? How do I create value for my brand to my myself, my employees and my customers? This Strategic Brand Management Course will equip you with the answers and solutions to the aforementioned questions. As an entrepreneur you can make your brand stand out amongst other similar brands. As a marketing manager, you can create avenues for your brand/s to increase in visibility, credibility and hence value.
At the end of this course, you will be able to plan and execute an effective brand strategy for your personal brand, business or organization. You will understand the importance of creating a favourable image for your brand.
|Tuesday||06:00 pm to 08:30 pm||8 weeks||20 hours||$1,800.00||~ CStar Celebrity Management|
|Session||Start Date||End Date|
|Session 1 - Online||Tuesday, September 22, 2020||Tuesday, November 10, 2020|
|Session 2 - Online||Tuesday, January 19, 2021||Tuesday, March 9, 2021|
Students will be given a series of quizzes and required to complete a final project where they will create and
evaluate a comprehensive brand development strategy. This final project will put the methodologies, tools, and
insights learned to the test as students create a multifaceted plan to assure effective brand management is an
integral part of their business strategy.
Students will receive a certificate of completion.
As the Construction Sales and Service Manager for a company within the Massy Group of companies, he has a great opportunity to tutor and mentor members. Additionally, he is a Business Development and Expansion Consultant, targeting Small to Medium Size Manufacturing companies.
The knowledge gained from his master’s degree in business from Arthur Lok Jack, his private practice as a consultant and his five years of experience as senior manager augers well for him to be a key contributor in helping students understand growth and expansion initiatives.
In conclusion, he is a lifelong student of Leadership and Business and his mission is to positively impact his environment, by utilizing his ability to arouse enthusiasm and passion in others.
An alumni of CTS College with emphasis in Marketing Management, and alternative study in the fields of Education and Music, her experience as an educator spans over 15 years. From music education, to business, to talent management, she maintained a mentoring and instructional role in all fields.
Over the past 5 years, she has taken closely to helping individuals, small businesses and corporations conceive and birth their brands and business ideas. As a business consultant she continues to work with others to bring their business ideas to fruition and continues to lend support via consulting to maintain and improve value in their respective industries while focusing on brand management and social media management.
She is determined to empower and influence others so that their brands can do the same and have an impact on society.
Mr. Matthew Christian
We are an ACTT recognised institution and partner with international awarding bodies