Personal Brand Development

Course Overview

Overview

Imagine yourself meeting your career and business goals. What are you wearing? What are you known for? What type of business do you own? What do the people around you think of when they hear your name?  Developing a personal brand is a crucial step to career and business success.

In this course, you will be provided with the framework, actionable steps and tools needed to build your brand, through each stage of your professional development journey.

YOU are the most powerful marketing tool at your disposal.
If you are starting a business, been in business but you are ready to scale, looking to establish your thought leadership, or trying to land your dream job, now is the best time to start investing in the brand of YOU.

Personal branding is also beneficial from the employer ’s perspective. Companies should encourage employees to build strong personal brands because it ’s good business. When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure. Employees can help acquire new customers and retain existing ones when they are viewed as trustworthy thought leaders.

The PERSONAL BRAND DEVELOPMENT Course for High Achievers! Create an impactful physical and digital appearance.

Benefits of the Programme

• Discover the key concepts of branding and positioning
• Uncover how Personal Branding can accelerate your career
• Position yourself as an industry expert
• Clarify your unique value
• Build and manage your reputation
• Be better able to create more Impact, Influence and Income
• Grow your authority by building social proof /establish your presence online (web & socials)
• Communicate your unique strengths on your resume & cover letter
• Lead from the front in your business, so that your business becomes a leader in the marketplace & in the mind of the consumers
• Differentiate yourself from peers
• Learn how to monetize your zone of genius / Get more opportunities
• Be able to articulate your value in interviews

Learning Objectives

Determine the fundamentals of creating your own personal brand foundation and level up in your career.

• Strengthen your professional reputation using proven branding techniques
• Create a personal brand that supports your career’s ambitions online and offline
• Define your personal brand using my simple 4-part framework
• Communicate your personal brand in your job search materials / resume
• Leverage social media platforms to reinforce your skills and strengths and build authority
• Differentiate yourself from the competition Recognize the essentials of making your personal branding marketing framework.
• Build credibility and delivery excellence
• Develop skills required to monetize your brilliance
• Content Creation

Who Should Attend?

• Career Professionals wanting to climb the corporate ladder
• Students looking to enter the world of work
• Entrepreneurs looking to define their unique offerings and earn more
• Coaches
• Influencers
• Freelancers / Virtual Assistants
• Anyone who wants to use branding techniques to enhance your career prospects

Course Expectations

The programme is designed to be very interactive, detailed and relevant to personal development in the digital age.

The Course Instructor will provide a supportive atmosphere in which learners are encouraged to intensively explore themselves to identify their values and professional gifts.

Course Objectives

MODULE 1: INTRODUCTION + PERSONAL BRAND BASICS

• What is Personal Branding
• Personal Brand Importance + Benefits
• Creating your Personal Brand foundation
• Crafting your story
• Defining your target audience
• Case study
• Workbook

MODULE 2: BUILDING YOUR BRAND’S INFRASTRUCTURE

• Crafting your story | Understanding your WHY
• Discovering your Superpower | Values | Style
• Building relationships
• Authenticity
• Sales Industry + Personal Branding
• Personal Brand vs Business Brand
• Have you Googled yourself? / Steps to clean up your reputation

MODULE 3: ESTABLISHING YOUR PRESENCE

OFFLINE

• Crafting a great resume that articulates your value
• Dressing for success in your industry
• Public Speaking | Networking
• Communicating your value
• Reaching new audiences through collaboration

ONLINE

• Establishing authority | Social Proof
• Choosing the right platforms for your brand
• Visual Identity ( font , colors , etc)
• Growth strategy
• 5 Ways to monetize your Personal Brand 

MODULE 4: CREATING | MAINTAINING YOUR BRAND IDENTITY + REPUTATION

• Content Marketing
• Content Calendar Creation
• Canva for Branding
• Leveraging your main traffic builder
• 5 proven copywriting tips
• Developing your LinkedIn and Instagram profile for Brand growth

MODULE 5: CONCLUSION

• Students prepare and present their completed personal brand framework
• Tips to monetize each brand

Assessment

Attendance Requirements

• Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion.
  
• Participants who miss more than two hours of the entire program will not be eligible to receive the certificate.
  
• Participants who fulfill the attendance requirement will receive a certificate of completion at the end of the program.

Course Schedule

Course Offering

Day	Time	Duration	Contact Hours	Cost	Lecturer
Wednesday	06:00 pm to 08:00 pm	5 weeks	10 hours	$1,500.00	Ms. Avalon Gomez

Session - Wednesday (06:00 pm to 08:00 pm)

Session	Start Date	End Date
Cycle 1 - Online Classes	Wednesday, March 29, 2023	Wednesday, April 26, 2023
Cycle 2 - Online Classes	Wednesday, October 25, 2023	Wednesday, November 22, 2023

CTS Support

Facilitator

Ms. Avalon Gomez

Avalon is a Business Owner, Brand Consultant, Educator, and Leading Voice in the Women ’s Empowerment space, with 10 years’ experience in Brand Marketing. She also serves as Brand Manager for Nadia Batson and various other personalities.

Her known expertise as a brand marketing mogul and thought leader, is consistently used to drive women forward to successful career and personal development. Avalon has worked with Brands such as Canto Caribbean, Us Embassy, Eastern Credit Union, Digicel TT, TWCU, Roytec and UWI, to name a few.

Avalon is passionate about sharing her knowledge on building community, entrepreneurship and personal branding while poised in entrepreneurial advocacy and empowerment. Through this she has mentored over 500 women to successful Brand development.
Avalon is also the founder of Non-profit Organization EmpowHER TT, an organization focused on creating economic opportunities for women through entrepreneurship and community empowerment.

As an exceptional impact leader and visionary, she enjoys: reading, Nigerian movies, women empowerment events and long beach days. She has also been named a Global Young Leader at 19years old and Covid-19 Hero in the year 2020.

Avalon has also been featured in Newsday, Express, Women's Magazine, CNC3, TTT, ACM Caribbean.

Programme Management

The programme management team is responsible for the management of the course. If you would like further information or would like clarification on this programme please contact:

Ms. Reena Seepersadsingh
Programme Manager
Phone: (868) 376-7721

E-mail: certificationshidden@ctscollege.com