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Mastering Sales and Marketing

Mastering Sales and Marketing


The Mastering Sales and Marketing course at CTS College addresses the evolving challenges in the sales landscape, particularly heightened by the complexities of the past global pandemic and economic downturn. In an era where consumers are inundated with an abundance of choices and online shopping has become the norm, the art of convincing someone to make a purchase is more challenging than ever.

This course recognizes the shifting dynamics and equips participants with essential tools to navigate these challenges effectively. It goes beyond conventional approaches, providing insights into how to capture customer interest, convert leads into sales, and ultimately boost revenue. By delving into the intricacies of modern sales and marketing strategies, this course ensures that participants are well-prepared to achieve their objectives in a competitive and rapidly changing business environment.


Upon completion of this programme, students would be able to understand:

  • Strategic ways to sell
  • The art of social selling
  • Target Audiences
  • How to effectively close sales


Below are some of the main features of this course:

  • Short duration - can be completed in only 8 weeks with 1 class per week
  • Competitive rates with flexible payment plans
  • Experienced lecturer with excellent student support
  • Online classes which are also recorded for further review
  • Support group via WhatsApp with the lecturer, programme manager and students

Target Audience

This course is perfect for:

  • Sales and marketing personnel
  • Small and medium sized business owners
  • Entrepreneurs
  • Business development personnel
  • Brand managers

Entry Requirements

The following are the recommended entry requirements for this course:

  • An open mind
  • A shift from conventional thinking
  • A willingness to try new techniques and question present strategies

Course Content

The following would be covered in this course:

1: Understanding The Sales Process

  • The true definition of sales
  • Why you market before you sell
  • What is a lead
  • What is a prospect

2: Learning Mastering Sales and Marketing

  • Learn how to sell B2B (business to business)
  • Learn how to sell B2C (business to consumer)
  • Lead generation and conversion - finding unlimited number of leads that turn into sales

3: How To Effectively Cold Call And Cold Email

  • Learn how to cold call
  • Learn how to cold email
  • Role playing of cold calling

4: Social Media Sales

  • What is your definition of social media
  • Identifying your ICP (ideal customer profile) on social media
  • Automation tools
  • Social media is your personal brand

5: How To Sell Online Through Each Platform In Detail

  • Facebook, Instagram, YouTube ,LinkedIn, X (formerly Twitter) & TikTok
  • Understanding why social selling will set you apart in becoming a great sales professional

6: Ethical Selling

  • Create lifetime clients through honest and ethical selling
  • Why ethical selling helps avoid legal issues

7: Crm Software

  • What is a Customer Relationship Management (CRM) tool
  • History of CRM software
  • Features and benefits of CRM software
  • How to effectively and efficiently use CRM software

8: Exam


Course Offering

Day Time Duration Contact Hours Cost Lecturer
Wednesday 06:00 pm to 08:00 pm 8 weeks 16 hours $1,200.00 Mr. Antonio Prescott

Session - Wednesday (06:00 pm to 08:00 pm)

Session Start Date End Date
Cycle 1 - Online Classes Wednesday, February 28, 2024 Wednesday, April 24, 2024
Cycle 2 - Online Classes Wednesday, July 31, 2024 Wednesday, September 18, 2024
Cycle 3 - Online Classes Wednesday, October 16, 2024 Wednesday, December 4, 2024

Delivery Mode

Online Classes

This course will be delivered via live online classes. Students will be provided with a link to join the class as well as other relevant instructions at least one day before the start of each class. These classes are also recorded - therefore students have the option to review the course content as often as they like.

Additional Info


Students would be required to complete the following assessment(s) for this course:

  • In-class participation and contributions
  • Written examination
  • Project presentation (in-person - at a designated CTS College classroom)


In order to receive the CTS College certificate of completion or participation for this course, students must attend a minimum of 75% of classes and pay any outstanding fees. Where applicable, students who do not meet the necessary assessment requirements, but attended the required amount of classes would receive a CTS College certificate of participation.

Certificates would be provided in digital format which would allow students to access, print and share their certificates 24/7 on demand. For more information on our digital certificates please click here.

Interactive Course Calendar

Explore our comprehensive Interactive Course Calendar, with a list of all our courses and their costs and delivery modes offered throughout the year.

View Calendar »

Fees & Payment


This course is offered at the affordable price of $1,200. In order to start the course, students must pay a minimum of 50% before the first class.

Payment Plans

Students can be given a payment plan where the initial downpayment is made, with an arrangement for the remaining balance to be paid over the duration of the course. Please feel free to contact us to discuss a payment plan customised for you.

Payment Methods

The following table shows the details for the 4 convenient ways to pay the CTS College fees for this programme:

Payment Method Details
Linx Paid at the Administration Office
Credit Card Paid at the Administration Office

Paid at the Administration Office

Made Payable to CTS College

Online Bank Transfer

Paid via Online Banking

Click to view full instructions »

Student Support


At CTS College, we believe in crafting an extraordinary student experience. This is why we have selected Mr. Antonio Prescott to facilitate the Mastering Sales and Marketing course. Mr. Prescott not only imparts knowledge, but creates a learning experience where students feel valued and appreciated. He is also committed to shaping a transformative learning journey and creating an educational adventure that goes beyond the ordinary.

Mr. Antonio Prescott possesses valuable experience from renowned international companies such as Whirlpool Corporation Limited and Electrolux Limited, providing him with both local and global exposure. His professional journey involved overseas travel for training, enabling him to bring back expertise to our beloved twin island, Trinidad and Tobago, where he conducted training sessions on Sales and Marketing Strategies. Holding a Bachelor’s degree in Business Management, Antonio seamlessly integrates his educational background with additional skills acquired, which enhances his efficiency and effectiveness in the sales process.

Programme Management

The programme management team is responsible for the management of this course. If you would like further information or clarification on this programme please contact:

Ms. Reena Seepersadsingh
Programme Manager
Phone: (868) 376-7721 / (868) 740-9095

E-mail: Certifications@CTSCollege.com

We are an ACTT recognised institution and partner with international awarding bodies