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Mastering Sales and Marketing

Mastering Sales and Marketing


Convincing someone to buy is becoming increasingly difficult in the midst of a pandemic that has created a world-wide recession. Buyers today have more product options than ever before and with online shopping available at one’s figure tips the range of choices are innumerable. Selling is now harder than ever before making the achievement of sales targets an uphill task.

How then do you get customers interested in your products and services, convert a lead into a sale and increase revenue? This course will equip you with the necessary tools to achieve your marketing and sales objectives regardless of the products you are selling.

Who should attend?

  • Sales and Marketing personnel
  • Small and Medium Size Business Owners / Entrepreneurs
  • Business Development personnel
  • Brand Managers

What do I need for this course?

  • An open mind
  • A shift from conventional thinking
  • A willingness to try new techniques and question present strategies

What am I going to learn?

  • Strategic Ways to Sell
  • The Art of Social Selling
  • Understanding Your Target Audience
  • How to Effectively Close Sales

Course Objectives

Week 1: Understanding The Sales Process

  • The True Definition of Sales
  • Why You Market before You Sell
  • What is a Lead
  • What is a Prospect

Week 2: Learning Mastering Sales and Marketing

  • Learn how to Sell B2B
  • Learn how to sell B2C
  • Lead generation and conversion; finding unlimited number of LEADS that turn into Sales

Week 3: How To Effectively Cold Call And Cold Email

  • Learn how to Cold Call
  • Learn how to Cold Email
  • Role playing of Cold Calling

Week 4: Social Media Sales

  • What is your definition of Social Media
  • Identifying Your ICP (Ideal Customer Profile) on Social Media
  • Automation Tools
  • Social Media is Your Personal Brand

Week 5: How To Sell Online Through Each Platform In Detail

  •  The social media target platforms are FB, IG, YouTube ,LinkedIn, Twitter & Tik Tok
  • Understanding why Social Selling will leverage you apart in becoming a great Sales professional

Week 6: Ethical Selling

  • Create Lifetime clients through honest and Ethical Selling
  • Why Ethical Selling helps avoid legal issues

Week 7: Crm Software

  • History of the CRM Software, What is a CRM Tool
  •  Features and Benefits of The CRM Software tool (CLICKUP)
  • How to effectively and efficiently use CLICKUP

Week 8: Exam

Course Schedule

Course Offering

Day Time Duration Contact Hours Cost Lecturer
Wednesday 06:00 pm to 08:00 pm 8 weeks 16 hours $1,200.00 Mr. Antonio Prescott

Session - Wednesday (06:00 pm to 08:00 pm)

Session Start Date End Date
Cycle 1 - Online Classes Wednesday, February 22, 2023 Wednesday, April 12, 2023
Cycle 2 - Online Classes Wednesday, July 26, 2023 Wednesday, September 13, 2023
Cycle 3 - Online Classes Wednesday, October 25, 2023 Wednesday, December 13, 2023


Assessment will be based on in class participation and contributions, a written examination and a project presentation which will be in person. The project will entail you presenting a product or service of your choice, within a particular company to me, the prospect. This final assessment will be face to face in one of CTS College classroom.

On Completion

Students will receive a certificate upon completion of the course

Student Support


Antonio Prescott

Antonio is unique, he calls his services “Smarketing” which is a word on google. Having worked for two international companies such as Whirlpool Corporation Limited and Electrolux Limited, Antonio gained not only local exposure, but a global one. He was able to travel overseas to receive training and return to our lovely twin island Trinidad and Tobago and train individuals on Sales and Marketing Strategies. Being a holder of a Bachelor’s of Arts Degree In Business Management, he ties that in with the completion of Web Design and Mobile Application, to automate his Sales process, more efficiently and effectively. Antonio is also an alumni of the LinkedIn platform, and is a beta tester of which is a dream come true for him.

Take a look at Antonio’s LinkedIn page and his personalized YouTube channel.

Programme Management

The programme management team is responsible for the management of the course. If you would like further information or would like clarification on this programme please contact:

Ms. Reena Seepersadsingh
Programme Manager
Phone: (868) 376-7721

E-mail: certifications@ctscollege.com

We are an ACTT recognised institution and partner with international awarding bodies