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Social Media Management

Social Media Management


The Social Media Management course at CTS College addresses the paramount importance of maintaining a dynamic presence on digital and social media platforms in today's data-driven business landscape. Recognising the transformative impact of these platforms on stakeholder engagement and relationship-building, the course underscores their role in strategic advertising, marketing, sales and customer service. Emphasising the need for a well-integrated social and mobile marketing strategy, the program caters to both established companies with sophisticated engagement strategies and startups seeking a strategic digital foothold.

Through immersive exercises, participants refine their top-level strategy, enhance digital analytics management and leverage emerging trends to gain provable market share and foster robust relationships with high-value markets. The course's objective is to equip participants with practical knowledge to manage individual and business social media presence effectively. The curriculum includes a hands-on project where students create and evaluate a comprehensive social marketing strategy for an organisation of their choice, applying methodologies, tools and insights learned during the course to ensure effective integration of social marketing into their overall business strategy.


Upon completion of this programme, students would be able to:

  • Understand the evolution of social media marketing in the context of Trinidad and Tobago
  • Apply current practices to social media marketing
  • Identify and select social media platforms to engage businesses and consumers
  • Develop, manage, measure and adjust traditional and social media marketing strategies, matching markets to strategies to position brands in the global digital marketplace, maximise businesses competitive advantages and profitably grow businesses
  • Create targeted content and spark dialogue with various digital and social communities
  • Manage reputational issues on social media
  • Make more informed decisions about the structure of social media teams
  • Apply analytical techniques correctly to monitor and measure social media performance on multiple platforms
  • Use the proper tools and tactics for listening to customers
  • Appropriately use the insights gathered to target continuous improvements


Below are some of the main features of this course:

  • Short duration - can be completed in only 7 weeks with 1 class per week
  • Competitive rates with flexible payment plans
  • Experienced lecturer with excellent student support
  • Online classes which are also recorded for further review
  • Support group via WhatsApp with the lecturer, programme manager and students

Target Audience

This course is perfect for:

  • Social Media Marketers
  • Organisations seeking to establish a marketing presence on social media
  • Anyone interested in social media communications and marketing
  • Entrepreneurs

Entry Requirements

The following are the recommended entry requirements for this course:

  • Basic computer skills and knowledge
  • A creative mindset
  • A passion for communications, advertising, marketing, social media and data mining

Course Content

The following would be covered in this course:

1: Introduction to Social Media

  • The turning point in communications - myths and facts about social media
  • Understanding the social media landscape
  • Understanding what makes content go viral
  • How and why social media is working for companies today
  • Developing a marketing pitch to get businesses started on social media

2: Developing your social media strategy

  • Aligning social media marketing with overall business strategy
  • Developing SMART objectives for social media strategies and campaigns
  • Identifying and researching the behaviour of target audiences on social media
  • Identifying influencers on social media
  • Distinguishing homophily from influence
  • Leveraging peer influence for business

3: Twitter

  • Introduction to X (formerly Twitter)
  • Getting started using X
  • Building relationships: finding the right people and accounts to follow
  • Searching for information and competitors
  • Finding and developing your voice
  • Creating and managing tweets
  • Using X lists as a marketing tool
  • Monitoring conversations about your business
  • Measuring your impact on X (Analytics)

4: Facebook

  • An introduction to Facebook and review of new features
  • Managing a personal presence
  • Creating a business page and groups
  • Targeting and building audiences
  • Improving Facebook fan engagement
  • Creating engaging status updates
  • Treating with trolls
  • Polls and surveys for brand measurement / audience engagement
  • Facebook events and marketing techniques
  • Facebook photos and videos
  • Facebook ad techniques to increase revenue
  • Ad metrics and how to figure out what is working
  • Connecting Facebook to Instagram

5: Instagram

  • Introduction to Instagram
  • Managing a personal and business presence on Instagram
  • Targeting and building audiences
  • Instagram photos and videos
  • Marketing on Instagram
  • Analytics

6: LinkedIn

  • Establishing a personal presence on LinkedIn
  • How to find and build connections relevant to you and your industry
  • Job searcher or employer - using LinkedIn as an HR machine
  • Managing your LinkedIn company page
  • Optimization strategies
  • How to use LinkedIn to support content marketing
  • LinkedIn groups

7: Pinterest

  • Introduction to Pinterest
  • Pinterest in the 'Trinbagonian' context
  • Pinterest business etiquette
  • Using Pinterest in your marketing campaigns

8: TikTok

  • What is TikTok? 
  • TikTok in Trinidad and Tobago for business
  • TikTok audience demographics 
  • Content on / for  TikTok 
  • Editing your TikTok content to make it relevant
  • Similarities and differences with TikTok and other platforms 
  • Introduction to paid advertising on TikTok
  • Industries and hashtags that are relevant and successful on TikTok

9: Social Media Mining and Measurement

  • Understanding social media mining and measurement
  • Listening, monitoring, community analysis, sentiment analysis, user engagement analysis
  • Analysing methods to leverage search and data mining to generate advertising and win sales on social media

10: Developing a social media editorial calendar

11: Social Media Reputation Monitoring and Crises Management strategies


Course Offering

Day Time Duration Contact Hours Cost Lecturer
Thursday 06:00 pm to 08:30 pm 7 weeks 17.5 hours $1,500.00 Mr. Kevin Mc Clean

Session - Thursday (06:00 pm to 08:30 pm)

Session Start Date End Date
2024 - Session 1 - Online Classes Thursday, January 25, 2024 Thursday, March 7, 2024
2024 - Session 2 - Online Classes Thursday, April 25, 2024 Thursday, June 13, 2024
2024 - Session 3 - Online Classes Thursday, August 29, 2024 Thursday, October 10, 2024

Delivery Mode

Online Classes

This course will be delivered via live online classes. Students will be provided with a link to join the class as well as other relevant instructions at least one day before the start of each class. These classes are also recorded - therefore students have the option to review the course content as often as they like.

Additional Info


Students would be required to complete the following assessment(s) for this course:

  • A final project where they will create and evaluate a comprehensive social marketing strategy

This final project will put the methodologies, tools, and insights learned to the test as students create a multifaceted plan to assure effective social marketing is an integral part of their business strategy.


In order to receive the CTS College certificate of completion or participation for this course, students must attend a minimum of 75% of classes and pay any outstanding fees. Where applicable, students who do not meet the necessary assessment requirements, but attended the required amount of classes would receive a CTS College certificate of participation.

Certificates would be provided in digital format which would allow students to access, print and share their certificates 24/7 on demand. For more information on our digital certificates please click here.


CTS College will provide all handouts for this programme.

Interactive Course Calendar

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Fees & Payment


This course is offered at the affordable price of $1,500. In order to start the course, students must pay a minimum of 50% before the first class.

Payment Plans

Students can be given a payment plan where the initial downpayment is made, with an arrangement for the remaining balance to be paid over the duration of the course. Please feel free to contact us to discuss a payment plan customised for you.

Payment Methods

The following table shows the details for the 4 convenient ways to pay the CTS College fees for this programme:

Payment Method Details
Linx Paid at the Administration Office
Credit Card Paid at the Administration Office

Paid at the Administration Office

Made Payable to CTS College

Online Bank Transfer

Paid via Online Banking

Click to view full instructions »

Student Support


At CTS College, we believe in crafting an extraordinary student experience. This is why we have selected Mr. Kevin Mc Clean to facilitate the Social Media Management course. Mr. Mc Clean not only imparts knowledge, but creates a learning experience where students feel valued and appreciated. He is also committed to shaping a transformative learning journey and creating an educational adventure that goes beyond the ordinary.

Kevin McClean currently serves as the Social Media Manager for various organisations where he has successfully applied techniques, strategies and metrics that brought growth, engagement and development to the organisation.

Mr. McClean has over seven years' expertise in Social Media Management and has experience in social communications integration for organisations in the Human Resources, Tertiary Education, Early Childhood / Primary Education and the Automotive Industries.

As a Social Media Strategist, Mr. McClean has led social media marketing programs, online engagement in social platform programmes and social marketing for B2B professional services companies. He has also attained a professional certification in Social Media Strategy from the Arthur Lok Jack Graduate School of Business.

In addition to his full-time career, Mr. McClean is actively involved in educating young professionals throughout Trinidad and Tobago and is the recipient of the Rotary International's highest award - the Paul Harris Fellow.

Programme Management

The programme management team is responsible for the management of this course. If you would like further information or clarification on this programme please contact:

Ms. Kelly Ann Bholasingh
Programme Manager
Phone: (868) 360-3209 / (868) 740-9095

E-mail: Certifications@CTSCollege.com

We are an ACTT recognised institution and partner with international awarding bodies