The Social Media Management course at CTS College addresses the paramount importance of maintaining a dynamic presence on digital and social media platforms in today's data-driven business landscape. Recognising the transformative impact of these platforms on stakeholder engagement and relationship-building, the course underscores their role in strategic advertising, marketing, sales and customer service. Emphasising the need for a well-integrated social and mobile marketing strategy, the program caters to both established companies with sophisticated engagement strategies and startups seeking a strategic digital foothold.
Through immersive exercises, participants refine their top-level strategy, enhance digital analytics management and leverage emerging trends to gain provable market share and foster robust relationships with high-value markets. The course's objective is to equip participants with practical knowledge to manage individual and business social media presence effectively. The curriculum includes a hands-on project where students create and evaluate a comprehensive social marketing strategy for an organisation of their choice, applying methodologies, tools and insights learned during the course to ensure effective integration of social marketing into their overall business strategy.
Upon completion of this programme, students would be able to:
Below are some of the main features of this course:
This course is perfect for:
The following are the recommended entry requirements for this course:
The following would be covered in this course:
|06:00 pm to 08:30 pm
|Mr. Kevin Mc Clean
|2024 - Session 1 - Online Classes
|Thursday, January 25, 2024
|Thursday, March 7, 2024
|2024 - Session 2 - Online Classes
|Thursday, April 25, 2024
|Thursday, June 13, 2024
|2024 - Session 3 - Online Classes
|Thursday, July 25, 2024
|Thursday, September 12, 2024
|2024 - Session 4 - Online Classes
|Thursday, October 17, 2024
|Thursday, December 5, 2024
This course will be delivered via live online classes. Students will be provided with a link to join the class as well as other relevant instructions at least one day before the start of each class. These classes are also recorded - therefore students have the option to review the course content as often as they like.
Students would be required to complete the following assessment(s) for this course:
This final project will put the methodologies, tools, and insights learned to the test as students create a multifaceted plan to assure effective social marketing is an integral part of their business strategy.
In order to receive the CTS College certificate of completion or participation for this course, students must attend a minimum of 75% of classes and pay any outstanding fees. Where applicable, students who do not meet the necessary assessment requirements, but attended the required amount of classes would receive a CTS College certificate of participation.
Certificates would be provided in digital format which would allow students to access, print and share their certificates 24/7 on demand. For more information on our digital certificates please click here.
CTS College will provide all handouts for this programme.
Explore our comprehensive Interactive Course Calendar, with a list of all our courses and their costs and delivery modes offered throughout the year.
This course is offered at the affordable price of $1,500. In order to start the course, students must pay a minimum of 50% before the first class.
Students can be given a payment plan where the initial downpayment is made, with an arrangement for the remaining balance to be paid over the duration of the course. Please feel free to contact us to discuss a payment plan customised for you.
The following table shows the details for the 4 convenient ways to pay the CTS College fees for this programme:
|Paid at the Administration Office
|Paid at the Administration Office
Paid at the Administration Office
Made Payable to CTS College
|Online Bank Transfer
Paid via Online BankingClick to view full instructions »
At CTS College, we believe in crafting an extraordinary student experience. This is why we have selected Mr. Kevin Mc Clean to facilitate the Social Media Management course. Mr. Mc Clean not only imparts knowledge, but creates a learning experience where students feel valued and appreciated. He is also committed to shaping a transformative learning journey and creating an educational adventure that goes beyond the ordinary.
Kevin McClean currently serves as the Social Media Manager for various organisations where he has successfully applied techniques, strategies and metrics that brought growth, engagement and development to the organisation.
Mr. McClean has over seven years' expertise in Social Media Management and has experience in social communications integration for organisations in the Human Resources, Tertiary Education, Early Childhood / Primary Education and the Automotive Industries.
As a Social Media Strategist, Mr. McClean has led social media marketing programs, online engagement in social platform programmes and social marketing for B2B professional services companies. He has also attained a professional certification in Social Media Strategy from the Arthur Lok Jack Graduate School of Business.
In addition to his full-time career, Mr. McClean is actively involved in educating young professionals throughout Trinidad and Tobago and is the recipient of the Rotary International's highest award - the Paul Harris Fellow.
The programme management team is responsible for the management of this course. If you would like further information or clarification on this programme please contact:
We are an ACTT recognised institution and partner with international awarding bodies