The truth is, the media controls what we think of a particular person, brand, company or industry. It shapes how we view things and our opinions; as the saying goes “whoever controls the media, controls the mind”.
That’s why it’s so important that we showcase ourselves in the best light so that people fall in love with us and what we have to offer. This is why Public Relation is so important.
More than just getting featured, this course will show you how to put your best foot forward and how to include this to form winning marketing strategy.
This certification will show you how to use the media to your advantage and what not to do should you be the recipient of bad press.
With the world changing and social media evolving, putting on the right face for your company is exactly what you need.
The following topics will be covered
Each person will be required to deliver oral presentations and will be assessed during their role play. The course consists of a number of teaching techniques, class discussions, oral presentations, role playing, and quiz which will be assessed to demonstrate the principles learned.
Students will receive a certificate of completion.
Ms Carla Williams Johnson
Carla Williams Johnson, a Media Marketing Specialist based in Trinidad & Tobago. Due to her unique understanding of media and her imaginative approach to marketing, she founded Carli Communications, which offers advertising and marketing advice to entrepreneurs and business owners who are interested in building a business in the ‘real world’. Her philosophy is to help you M.A.P out your business through (M)arketing, (A)dvertising and (P)romotion in order to A.M.P up your business through (A)ction, (M)otivation, (P)rogress.
She has also conducted thousands of advertising campaigns and has secured publicity for hundreds of business owners and entrepreneurs, thus allowing them to authentically connect with their customers in an ever changing environment.
Mr. Matthew Christian
CTS will provide all course material required for this programme.
Fees payable to CTSCBCS can be made via credit card, linx or manager's cheque.
We are an ACTT recognised institution and partner with international awarding bodies