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Public Relations and Crisis Management

Public Relations and Crisis Management


The truth is, the media controls what we think of a particular person, brand, company or industry. It shapes how we view things and our opinions; as the saying goes “whoever controls the media, controls the mind”.

That’s why it’s so important that we showcase ourselves in the best light so that people fall in love with us and what we have to offer. This is why Public Relation is so important.

More than just getting featured, this course will show you how to put your best foot forward and how to include this to form winning marketing strategy.

This certification will show you how to use the media to your advantage and what not to do should you be the recipient of bad press.

With the world changing and social media evolving, putting on the right face for your company is exactly what you need.

What do I need for this course?

  • A passion for helping people and providing guidance
  • Excellent listening skills
  • The ability to analyze

Who should attend?

  • Persons who want to better understand how to use public relations to their advantage
  • Employers who need to understand how handle the public, their customers and suppliers in times of crisis
  • Business professionals who need to sharpen their skills with how to handle press in the real world

What am I going to learn?

  • How to make the media work for you
  • How Public Relations fits into your marketing plan
  • How to use public relations in times of crisis such as natural disasters
  • How to effectively handle negative publicity aimed at you

Course Objectives

The following topics will be covered

1. The relationship between marketing and public relations

  • Why is Public Relations important
  • Types of Public Relations efforts
  • Modern day Public Relations techniques used in marketing and advertising
  • Understanding the psychology of the media and your audience

2. Proactive Uses of Public Relations

  • How to get featured
  • The components of an effective press release
  • What to say and do during a PR campaign
  • Getting the media on your side

3. Reactive Uses of Public Relations

  • How to effectively communicate when a natural disaster hits
  • How to handle bad press from customers, employees and suppliers
  • How to bounce back from a bad decision

4. Role Play and Presentations

  • Role play being a public relations expert
  • Role Play being a client
  • Discussing in a real world scenarios and presenting to the class

Delivery Mode

Online Classes

This course will be delivered via live online classes. Students who have successfully enrolled in the course will be provided with a link to join the class as well as other relevant instructions at least one day before the start of the class. These classes are also recorded; therefore, students have the option to review the course content as often as they like.

Course Schedule

Course Offering

Day Time Duration Contact Hours Cost Lecturer
Wednesday 06:00 pm to 08:30 pm 7 Weeks 17.5 hours $1,500.00 Ms. Carla Williams Johnson

Session - Wednesday (06:00 pm to 08:30 pm)

Session Start Date End Date
Cycle 1 - Online Classes Wednesday, September 13, 2023 Wednesday, October 25, 2023


Exam(s) and Assessment

Each person will be required to deliver oral presentations and will be assessed during their role play. The course consists of a number of teaching techniques, class discussions, oral presentations, role playing, and quiz which will be assessed to demonstrate the principles learned.

On Completion

Students will receive a certificate of completion.

Student Support


Ms Carla Williams Johnson

Carla Williams Johnson, also known as The CEO’s Publicist helps Caribbean based CEOs get into the places and spaces that increase their visibility to help them hit those income goals that they set for themselves and their business which had been previously out of reach.

Her company Carli Communications seeks to enhance the lives of Caribbean brand owners by giving them the support they need to build global businesses that gets them seen, heard and ultimately paid.

Carla has been featured in notable publications such as Forbes, Entrepreneur Magazine, Huff Post, Thrive Global BuzzFeed and more. She's also been awarded Female Publicist of the Year, Best Promotions Company and listed as #31 on a global list of PR agencies dedicated to start ups.

Programme Manager

The programme management team is responsible for the management of the course. If you would like further information or would like clarification on this programme please contact:

Ms. Kelly Ann Bholasingh
Programme Manager
Phone: (868) 360-3209

E-mail: certifications@ctscollege.com

Additional Information

Materials and Equipment

CTS will provide all course material required for this programme.


Fees payable to CTSCBCS can be made via credit card, linx or manager's cheque.

We are an ACTT recognised institution and partner with international awarding bodies