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Public Relations and Crisis Management

Public Relations and Crisis Management


The Public Relations and Crisis Management course at CTS College recognizes the influential role of media in shaping perceptions of individuals, brands, companies, and industries. Understanding the impact of media on opinions, the course emphasises the importance of showcasing oneself in the best light to foster positive connections with the audience. Beyond securing media features, the program goes further to guide participants in putting their best foot forward, incorporating these strategies into winning marketing strategies.

The certification offers insights into leveraging media effectively, while also providing essential guidance on managing unfavourable press. In a rapidly evolving world with the transformative influence of social media, the course equips individuals with the skills to present a positive image for their companies, addressing the evolving landscape of public relations and crisis management.


Upon completion of this programme, students would know how Public Relations fits into the marketing plan and how to:

  • Make the media work for them
  • Use public relations in times of crisis, such as natural disasters
  • Effectively handle negative publicity aimed at them


Below are some of the main features of this course:

  • Short duration - can be completed in only 7 weeks with 1 class per week
  • Competitive rates with flexible payment plans
  • Experienced lecturer with excellent student support
  • Online classes which are also recorded for further review
  • Support group via WhatsApp with the lecturer, programme manager and students

This course utilises the following teaching methods:

  • Presentations
  • Class Discussions
  • Role Playing

Target Audience

This course is perfect for:

  • Persons who want to better understand how to use public relations to their advantage
  • Employers who need to understand how to handle the public, their customers and suppliers in times of crisis
  • Business professionals who need to improve their skills on how to handle press in the real world

Entry Requirements

The following are the recommended entry requirements for this course:

  • A passion for helping people and providing guidance
  • Excellent listening skills
  • The ability to analyze

Course Content

The following would be covered in this course:

1. The relationship between marketing and public relations

  • Why Public Relations is important
  • Types of Public Relations efforts
  • Modern day Public Relations techniques used in marketing and advertising
  • Understanding the psychology of the media and your audience

2. Proactive Uses of Public Relations

  • How to get featured
  • The components of an effective press release
  • What to say and do during a Public Relations campaign
  • Getting the media on your side

3. Reactive Uses of Public Relations

  • How to effectively communicate when a natural disaster hits
  • How to handle bad press from customers, employees and suppliers
  • How to bounce back from a bad decision

4. Role Play and Presentations

  • Role play being a public relations expert
  • Role play being a client
  • Discussing real world scenarios and presenting to the class


Course Offering

Day Time Duration Contact Hours Cost Lecturer
Wednesday 06:00 pm to 08:30 pm 7 Weeks 17.5 hours $1,500.00 Ms. Carla Williams Johnson

Session - Wednesday (06:00 pm to 08:30 pm)

Session Start Date End Date
Cycle 1 - Online Classes Wednesday, March 20, 2024 Wednesday, May 1, 2024
Cycle 2 - Online Classes Wednesday, June 26, 2024 Wednesday, August 7, 2024

Delivery Mode

Online Classes

This course will be delivered via live online classes. Students will be provided with a link to join the class as well as other relevant instructions at least one day before the start of each class. These classes are also recorded - therefore students have the option to review the course content as often as they like.

Additional Info


Students would be required to complete the following assessment(s) for this course:

  • Oral presentations
  • Quizzes
  • Role playing exercises


In order to receive the CTS College certificate of completion or participation for this course, students must attend a minimum of 75% of classes and pay any outstanding fees. Where applicable, students who do not meet the necessary assessment requirements, but attended the required amount of classes would receive a CTS College certificate of participation.

Certificates would be provided in digital format which would allow students to access, print and share their certificates 24/7 on demand. For more information on our digital certificates please click here.


CTS College will provide all course materials required for this programme.

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Fees & Payment


This course is offered at the affordable price of $1,500. In order to start the course, students must pay a minimum of 50% before the first class.

Payment Plans

Students can be given a payment plan where the initial downpayment is made, with an arrangement for the remaining balance to be paid over the duration of the course. Please feel free to contact us to discuss a payment plan customised for you.

Payment Methods

The following table shows the details for the 4 convenient ways to pay the CTS College fees for this programme:

Payment Method Details
Linx Paid at the Administration Office
Credit Card Paid at the Administration Office

Paid at the Administration Office

Made Payable to CTS College

Online Bank Transfer

Paid via Online Banking

Click to view full instructions »

Student Support


At CTS College, we believe in crafting an extraordinary student experience. This is why we have selected Ms. Carla Williams Johnson to facilitate the Public Relations and Crisis Management course. Ms. Johnson not only imparts knowledge, but creates a learning experience where students feel valued and appreciated. She is also committed to shaping a transformative learning journey and creating an educational adventure that goes beyond the ordinary.

Carla Williams Johnson, also known as The CEO’s Publicist helps Caribbean based CEOs get into the places and spaces that increase their visibility to help them achieve income goals that they set for themselves and their business which was previously out of reach.

Her company - Carli Communications, seeks to enhance the lives of Caribbean brand owners by giving them the support they need to build global businesses that gets them seen, heard and ultimately paid.

Carla has been featured in notable publications such as Forbes, Entrepreneur Magazine, Huff Post, Thrive Global BuzzFeed and more. She's also been awarded Female Publicist of the Year, Best Promotions Company and listed as #31 on a global list of PR agencies dedicated to start ups.

Programme Management

The programme management team is responsible for the management of this course. If you would like further information or clarification on this programme please contact:

Ms. Kelly Ann Bholasingh
Programme Manager
Phone: (868) 360-3209 / (868) 740-9095

E-mail: Certifications@CTSCollege.com

We are an ACTT recognised institution and partner with international awarding bodies