Management for Online Businesses

Overview

When someone takes up a new role at a new job, the employer has documented procedures (templates) ready to hand over to help the new employee understand what they have to do and how to get it done. This makes their learning curve easier and shorter.

Unfortunately, when starting a business, there is no template or documented procedure to follow. Thus, making the learning curve longer than expected and the experience a challenging one.

Today, we are changing that narrative!

We have put together a program to help you start and/or run your online store easier and get you along your journey to success, faster!

It does not matter what type of product you are selling (clothing, shoes, cosmetics, accessories, kitchen items, electronics, furniture, etc). This program was designed with you in mind. By the end of this course, you would be able to identify who needs your products, how often they buy that type of product, how much they are willing to spend and how to manage your money wisely.

With more and more online businesses being added daily, you need to stand out. You also need to make sufficient profits to allow you to live a comfortable lifestyle and do those things you always dreamed about. This Management for Online Businesses course is perfect for you because you would also learn how to price your products to earn enough profits and pay yourself a consistent salary.

What do I need for this course?

• Basic computer skills and knowledge
• A Facebook and Instagram Profile
• Time to dedicate towards doing the homework

Who should attend?

• Store owners who sell physical products (clothing, accessories, kitchen items, cosmetics, electronics, shoes, jewellery, stationary and much more)
• People desirous of starting their online store
• Store owners who have seen a decline in sales and profits
• Store owners who need help with creating ads that converts into sales
• Store owners who need help with running their business efficiently

What am I going to learn?

Upon completion of the programme, participants would possess the ability to:

• Create and execute a detailed market research to identify areas for business opportunities.
• Develop a product that solves a problem to a problem-aware community.
• Know how to conduct product testing to get back resourceful insights that will be valuable in creating a sustainable business model.
• Appreciate the financial component of building a business and getting returns on the investment made.
• Interpret financial reports to help them identify when the business is profitable or not, where there is wastage and how to reallocate expenditure.
• Understand the principles that governs a profitable business.
• Develop the strategies that are specific to the business that would increase visibility, sales, profits and efficiency.
• Identify the stakeholders and resources available for growth and expansion through the ecosystem.
• Create operating procedures and documented the processes for each area of the business.
• Position the business for global opportunities.

Course Objectives

The following will be covered:

Module 1: REsearch

• Understand the importance of conducting thorough market research to ensure you have a product that is a demand and is solving a problem
• Differentiate between target audience and niche
• Carry out market research to solidify the business idea

Module 2: Finance

• Understand the different ways to price the product (s) and choose the best method for your business
• Learn how to manage cash flow so that the business can sustain itself
• Know when to order new stock and how to accurately account for inventory and value it
• Learn how to accurately budget for sales, expenses, profits and returns.
• Gain hands-on experience on bookkeeping so that reports can be built from the data
• Build financial reports so that you can understand the business performance in greater detail

Module 3: Strategies

• Differentiate between organic and paid marketing
• Understand the key elements of organic marketing and practice each
• Learn what is Search Engine Optimization (SEO) and how to utilize it
• Understand the importance of Hashtags and know how to use it.
• Learn the code of ethics for each online platform (FB, IG, Pinterest, GMB, Tik Tok, Clubhouse)
• Learn to use Facebook Business & Ads Manager for paid ads
• Instagram and Facebook Shop
• Learn to setup Google ads
• Establish a strong online presence
• Content Creation using Canva, Videos and Reels for 365 days
• Understand the importance of branding and its impact on packaging
• Learn how and when to sell

Module 4: Implementation

• Apply the strategies developed
• Analyze the outcomes
• Practice A/B Testing to solidify the strategies for your business
• Interpret analytics and use the data to grow the business

Module 5: Business Structure and Legalities

• Understand the different business structures
• Gain greater insight on the applicable taxes and penalties
• Learn ways to legally reduce the tax liabilities
• Learn how to compute taxes

Course Schedule

Course Offering

Day	Time	Duration	Contact Hours	Cost	Lecturer
Saturday	09:00 am to 12:00 pm	8 weeks	24 hours	$2,000.00	Ms. Risha Ferdinand
Tuesday	05:30 pm to 08:30 pm	8 weeks	24 hours	$2,000.00	Ms. Risha Ferdinand

Session - Saturday (09:00 am to 12:00 pm)

Session	Start Date	End Date
Cycle 1 - Online Classes	Saturday, February 25, 2023	Saturday, April 15, 2023
Cycle 2 - Online Classes	Saturday, May 27, 2023	Saturday, July 15, 2023
Cycle 3 - Online Classes	Saturday, August 19, 2023	Saturday, October 7, 2023
Cycle 4 - Online Classes	Saturday, October 28, 2023	Saturday, December 16, 2023

Session - Tuesday (05:30 pm to 08:30 pm)

Session	Start Date	End Date
Cycle 2 - Online	Tuesday, April 18, 2023	Tuesday, June 13, 2023
Cycle 3 - Online	Tuesday, July 18, 2023	Tuesday, September 12, 2023
Cycle 4 - Online	Tuesday, October 24, 2023	Tuesday, December 12, 2023

Student Support

Facilitator

Risha Ferdinand is a Business & E-commerce Strategist with 5 years experience building and growing online & store front businesses across the globe.

Risha has a proven 5-Part Business Development Framework, that once followed, the business owner would reap insurmountable benefits. Her clients' testimonials confirm that her methodology worked for them and they got the strategies they needed to grow their online stores which inevitably led to increased sales and profits.

Ms. Ferdinand is CEO of Strategic Business Management Agency and she holds a Bachelor's Degree in Business Administration from the University of Hertfordshire and is Google Analytics Certified.

Career Highlights:

• Certified E-Commerce Marketing Specialist
• Google Certified Digital Marketer and E-commerce Strategist
• Meta Marketing Analytics Specialist
• Klaviyo Partner
• Featured on Ticker News, Australia's Premier News Network
• Featured on Voyage Ohio Magazine, USA
• Featured on Exposure Magazine, USA
• Featured on Women of Excellence Magazine, USA
• Featured on Paradise Pulse Magazine, Caribbean

Risha has been a guest speaker on many podcasts and at numerous online and in-person events, teaching entrepreneurs profitable growth strategies.

In 2020, Mrs. Ferdinand hosted a Global Summit which had international celebrity guest speakers to teach over 300 business owners how to start and grow their online businesses.

In 2021, Risha started her television talk show, Direc-HER Business, which airs on ROKU TV with the aim to build stronger female entrepreneurs across the globe.

If you are ready to start and/or grow your online store into a profitable business, then Risha Ferdinand is the strategist to get you there!

Programme Management

The programme management team is responsible for the management of the course. If you would like further information or would like clarification on this programme please contact:

Mr. Eshwar Dookran
Programme Manager
Phone: (868) 390-4011

E-mail: certificationshidden@ctscollege.com