Where Education is beyond the Academics Photo Gallery

Establishing Your Online Presence

CTS College: Establishing Online Presence


Each year thousands of graduates enter the market place seeking employment; at the same time employers are cutting jobs and downsizing in an effort to remain competitive in our current economic climate. This effectively means that there are more persons seeking employment making the marketplace extremely competitive.

Employers are no longer contented with just reviewing your CV but are routinely checking your digital footprint - the information about you online. What is your online presence saying about you?

This course is not just about screening and protecting your online reputation but it allows you to put your best foot forward. It encourages you to be social, build a network, follow the "right" people on twitter, create consistent quality content to help you gain credibility and authority, gain endorsements and build connections. In simple terms, this course helps you to increase your employability.

What do I need for this course?

  • Basic computer skills and knowledge
  • Understand the type of job and career you want
  • Be passionate and committed

Who should attend?

  • Past and Present Students
  • Persons seeking to establish an online presence as part of their job hunting strategy
  • Members of the general public seeking to create / improve their online presence
  • Persons seeking a promotion or career change

Course Objectives

You will be exposed to the following:

1. Introduction

  • Why is an online presence important?
  • Employers of 2018 - What are they seeking when referencing?
  • Why display your skills and abilities online?

2. Auditing Your Online Presence

  • Search criteria required to understand your digital footprint
  • The Positives and Negatives
  • Damage Control

3. Vision / Mission

  • What is Personal Branding?
  • Creating a vision / mission statement in line with your personal brand
  • Conceptualising and maintaining a professional online brand
  • Knowledge within your specific field

4. LinkedIn - The professional Online Tool

  • Introduction to LinkedIn
  • Getting started using LinkedIn
  • Creating and harnessing your LinkedIn Profile
  • Endorsements
  • Building Connections
  • Searching the right groups to align yourself with
  • Promoting your profile
  • Writing Articles

5. Slide Share

  • Creating a slide share account
  • How is this tool employed in the job search

6. YouTube

  • Creating a YouTube channel
  • Content Strategy

7. Assembling Supporting Documents

  • Creating a portfolio (Physical / Soft Copy)

8. Online Presence Monitoring

  • Tools to be employed to Monitor
  • Monitoring Schedule

Course Schedule

Course Offering

Day Time Duration Contact Hours Cost Lecturer
Saturday 09:00 am to 01:00 pm 4 weeks 16 hours $600.00 Mr. Kevin Mc Clean

Session - Saturday (09:00 am to 01:00 pm)

Session Start Date End Date
Session 1 Saturday, November 2, 2019 Saturday, November 23, 2019


Exam(s) and Assessment

Students will be required to:

  • Complete audit report of online presence
  • Conceptualise the vision / mission for their personal online presence brand
  • Create, edit and enhance online profiles in line with the outlined vision / mission
  • Connect with a minimum of five persons in line with specific area of expertise

On Completion

Students will receive a certificate of completion.

Student Support


Kevin Mc Clean

Kevin Mc Clean is a B.A. - Human Resource Management holder as well as he is social media certified. Mr. Mc Clean has over fifteen years' expertise in the Human Resource Industry and he has harnessed a solid experience in resume reviewing and writing and job interviews. He has interviewed over one thousand persons, assessing their performance, qualifications and job suitability. In addition to his full time career, Mr. Mc Clean is actively involved in educating young professionals in Trinidad and Tobago and he is also the recipient of the Rotary International's highest award, the Paul Harris Fellow.

Programme Manager

Matthew Christian

Matthew Christian has been a member of CTS College for over 8 years. He is known for investing his time in assisting students for which he is passionate about while finding creative solutions to their trails in the various programmes.

Mr. Matthew Christian
Phone: 720-2939
E-mail: mchristian@ctscbcs.com

Additional Information

Required Texts

No books required. CTS will provide all handouts for the programme.

Tuition Cost


We are an ACTT recognised institution and partner with international awarding bodies