Where Education is beyond the Academics

Business Writing Skills

Business Writing Skills

Overview

Words are powerful. They inspire greatness and effect change. They start movements and empower leaders. They have the power to get you hired, get you promoted and, if used incorrectly, get you fired.

Combine the power of words with the ease and speed of email and social distribution in the digital age and one can quickly see that it has never been more important to learn to write clearly, effectively and efficiently.

No one is born with good writing skills. It takes time to learn proper writing techniques and a great deal of practice to hone your skills. Starting with our Business Writing Series will not only build a strong foundation of grammar skills, but also teach the important elements of composition and style that will improve all of your written communication from business emails to job applications.

If you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects, don't let small gaps in your business writing skills prevent you from reaching your full potential! It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this course to help you identify and eliminate problem areas. By the end of this course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.

People today are busier than ever, and getting their attention is almost as difficult as persuading them to part with their money. Finely tuned business writing skills give you a real advantage when you need to get people to sit up and take notice.

Make Everything You Write Count!

In this intensive, practical session, we'll show you how to produce effective business writing quickly, and get your documents to the top of the pile. You can apply the methods we teach to all areas of your business: proposal writing, reports, procedures, letters and emails.

What do I need for this course?

  • Basic computer skills and knowledge
  • A creative mind-set
  • A passion for professionalism in communications

Who should attend?

  • If you need to write a large number of business documents at speed
  • If you would like to reduce your reliance on colleagues and supervisors to edit your work
  • If you would like to develop a more professional business writing style
  • Professionals / bloggers / marketing & communications / entrepreneurs / business owners / clerical /  executives / administrative assistants

What am I going to learn?

Upon successful completion of this course, students should be able to:

  • Analyze written and verbal communications and evaluate their usefulness, relevance, rhetorical components, and stylistic elements
  • Think critically about rhetorical choices and audience awareness
  • Compose effective and persuasive written, visual, and oral texts for diverse audiences
  • Recognize and implement the qualities associated with effective business writing, particularly the hallmarks of correctness, conciseness, coherence, and clarity
  • Use technology to effectively present your messages
  • Conduct research using a broad range of sources
  • Communicate ethically
  • Write in a variety of workplace genres including resumes, letters, emails, memos, white papers, and reports

Course Objectives

The following will be covered:

1. Writing Clear, Effective Emails

The Writing Clear, Effective Email module will teach you how to write clear, professional emails. The course materials contain easy-to-understand explanations.

  • Know What Is and Is Not Appropriate
  • Use Short, Clear Sentences and Simple Punctuation
  • Write Concisely
  • Avoid Clumsy Phrases, Complex Vocabulary, and Stiff Language
  • Format for Readability
  • Proofread Your emails
  • Write a Clear, Meaningful Subject Line
  • Write an Informative Beginning
  • Use Headings, Generalizations, and Paragraphs
  • Write a Cordial, Informative Conclusion
  • Write Enough but Not Too Much
  • Follow Up

2. Memoranda

  • Letter and Memo Formats
  • Preparing Your Notes
  • Organize the Writing.
  • Introduce the Content.
  • Present Explanations in Blocks Listing clarity
  • Write Clear, Complete Explanations.
  • Write Clear, Effective Sentences, Paragraphs, and Words.
  • Write clear, simple, active-voice sentences.
  • Prepare a Polished, Correct Final Draft

3. Business Letters

  • Introduction - The Reason for Writing
  • Details - State Your Business
  • Requesting Something / Agreeing to Requests
  • Giving News
  • Enclosing documents
  • Conclusion - Next Steps / Future Action
  • Positive & Negative letters (Fundraising Letter, Cover Letter)

4. Business Proposals

  • What a business proposal is
  • What a business proposal isn't(there's a surprising amount of confusion on this!)
  • The format of a business proposal
  • The 3 P's of a business proposals
  • The acceptable length of a business proposal

5. Presentation

  • Plan & Prepare
  • Build immediate rapport
  • Deliver the Message
  • Review
  • Summarise

6. Resume

  • Cover Letters
  • Résumés
  • Writing the Conventional Résumé
  • Quality Checking Your Résumé
  • Common Action Words Used to Describe the Job Experience
  • More Advanced, More Daring Résumés

7. Report

  • Purpose & Audience for your report
  • Organizing supporting data & information
  • Writing an Introduction
  • Introducing key findings
  • Summaries / Conclusions
  • Recommendations

Course Schedule

Course Offering

Day Time Duration Contact Hours Cost Lecturer
Saturday 03:00 pm to 06:00 pm 10 weeks 30 hours $2,800.00 TBA
Sunday, Saturday 09:30 am to 05:30 pm 2 days 16 hours $1,650.00 TBA

Session - Saturday (03:00 pm to 06:00 pm)

Session Start Date End Date
Session 1 Saturday, April 6, 2019 Saturday, June 15, 2019
Session 2 Saturday, September 7, 2019 Saturday, November 9, 2019

Session - Sunday, Saturday (09:30 am to 05:30 pm)

Session Start Date End Date
Workshop Saturday, June 29, 2019 Sunday, June 30, 2019
Workshop Saturday, November 30, 2019 Sunday, December 1, 2019

Assessment

Students will be required to complete on-going assessments. These marks will contribute to the final grade.

On Completion

Students will receive a certificate of completion.

Student Support

Programme Manager

Mr. Matthew Christian
Phone: 720-2939
E-mail: mchristian@ctscbcs.com

Additional Information

Materials and Equipment

CTS will provide all course material required for this programme.

Fees

Fees payable to CTSCBCS can be made via credit card, linx or manager's cheque.

We are an ACTT recognised institution and partner with international awarding bodies

University of Hertsfordshire ABE